I'm sure pretty most of you have seen the Vitamin Water commercials. Today I'm going to be talking about the one with Carrier Underwood in it. I have given the link at the bottom of this.. If you look at the commercial from an overall view, it seems pretty innocent; Vitamin Water will make you be able to calm the craziest of any animal. When you look deeper into it, the gender of the characters chosen and the smart comments made towards the end actually are enforcing stereotypes and are a little demeaning. There are four guys that are trying their hardest to get control of one mini horse. As you can tell, they do not succeed. Carrie Underwood, a woman, is able to get control of it by "horse whispering". Ouch. A little demeaning to men, right? Men are stereotypically supposed to be strong and be able to out do a woman in anything, so to those who believe this stereotype is true, it'll hurt them. This commercial enforces stereotypes because at the end, one of the guys says "She kinda makes a man wanna be a miniature horse" as he is watching her leave the ranch. The stereotype being guys always are looking and the physical aspects of women. Carrie Underwood is pretty, she only talked to the horse, so the guys would like to horses too.
Do you see anything else?
http://www.youtube.com/watch?v=Sru_8iMeTxA
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